Paid Advertising
ADS THAT REACH
THE RIGHT PEOPLE.
A small, well-targeted budget often does more than a large, vague one. I help small businesses plan and run their first ad campaigns carefully.
About this service
SMALL BUDGETS,
USED WELL.
Paid ads can bring quick results, but only if they reach the right people. I focus on careful targeting over big spending.
I’m early in my digital marketing career, so I take a careful approach: start with a small, testable budget, then improve based on what the results show.
It suits small businesses that want quicker visibility than SEO alone can bring, without wasting money on the wrong audience.
Tools: Google Ads, Meta Ads Manager
How I work
1
Understand your goal and budget ·
2
Plan the audience and platform.
3
Set up and launch the campaign.
4
Track results and adjust spending.
What's included
WHAT YOU
GET.
Five clear things you’ll have in hand by the end.
A campaign plan
A clear plan for budget, audience and platform.
Ad copy and creative direction
Simple, honest ad text built around your offer.
Campaign setup
Your ads set up correctly on Google or Meta.
Performance tracking
Clear numbers on clicks, cost and results.
A monthly summary
What worked, what didn’t, and what to try next.
What this covers
SIX AREAS
OF PAID ADS.
Each part of the work, explained simply.
Google Search Ads
Showing up when people search for what you offer.
Meta Ads
Reaching people on Facebook and Instagram.
Audience Targeting
Making sure your budget reaches the right people
Ad Copywriting
Short, honest text that gets a click.
Budget Management
Spending carefully and adjusting based on results.
Campaign Reporting
Simple monthly numbers in plain language.
FAQ
QUESTIONS,
ANSWERED.
The things small business owners ask most.
How much budget do I need to start?
You can start small and test. It’s better to begin with a modest budget and see what works than to spend a lot upfront.
Which is better, Google Ads or Meta Ads?
It depends on your business. Google Ads reaches people actively searching, while Meta Ads reaches people based on interests. Often a small test on both helps decide.
Can you guarantee results from ads?
No, and nobody honest can. What I can do is target carefully, track everything, and adjust based on real numbers.
What do you need from me to start?
A budget range, a clear goal (like enquiries or sales), and access to set up ad accounts if you don’t already have them.
Will I still own my ad accounts?
Yes. The accounts stay in your name, so you always have full access and control.
How is this different from SEO?
Yes. I’ll write in your voice, and you review and approve everything before it’s sent.
How often will I see reports?
Usually monthly, so you can see how the budget is being spent and what it’s achieving.
Can we start with a very small test budget?
Yes, that’s often the smartest way to begin, especially for a first campaign.
LET'S TALK
ABOUT YOUR BUSINESS.
Tell me what you’re working on and we’ll figure out where to start.