Social Media Strategy
A PLAN FOR
WHAT TO POST.
Posting without a plan rarely works. I help small businesses figure out what to post, where, and how often, so social media feels manageable.
About this service
A PLAN,
NOT GUESSWORK.
Social media works best with a simple plan behind it: who you’re talking to, what you’ll post, and how you’ll know it’s working.
I’m early in my digital marketing career, so I take a careful approach: understand your audience first, then plan content that fits your brand.
It suits small businesses that post now and then but want a clearer, more consistent presence.
Tools: Meta Business Suite, Canva, Instagram Insights.
How I work
1
Understand your audience and brand.
2
Plan a simple, realistic posting schedule.
3
Create and schedule the content.
4
Review what's working and adjust.
What's included
WHAT YOU
GET.
Five clear things you’ll have in hand by the end.
A content calendar
A simple plan of what to post and when, for the month ahead.
Post ideas and captions
Ready-to-use posts that match your brand’s voice.
A profile review
A look at your current profiles, with simple fixes to improve them.
A posting schedule
The best times and days to post, based on your audience.
A monthly summary
| What worked, what didn’t, and what to try next. |
What this covers
SIX AREAS
OF SOCIAL.
Each part of the work, explained simply.
Content Planning
A calendar built around your goals and audience.
Caption Writing
Captions that sound like your brand, not a template.
Profile Setup
A clear bio, links and highlights that explain who you are.
Community Management
Replying to comments and messages in your voice.
Hashtag Research
Finding tags that actually reach the right people.
Performance Tracking
Simple monthly numbers, explained in plain language.
FAQ
QUESTIONS,
ANSWERED.
The things small business owners ask most.
Which platforms should my business be on?
Usually one or two platforms, chosen based on where your customers actually spend time, not all of them at once.
How often should I post?
Consistency matters more than frequency. A realistic schedule you can keep up with works better than posting daily for two weeks and stopping.
Do you create the images too?
I can plan the content and write captions and put together simple designs in Canva if needed.
What do you need from me to start?
Access to your social profiles, a short chat about your business and audience, and any photos or brand assets you already have.
Can you guarantee more followers?
No, and nobody honest can. I focus on reaching the right people and building a consistent presence, which tends to bring steady growth.
Do you handle paid social ads too?
That’s covered separately under Paid Advertising. This service focuses on organic content and strategy.
How will I know it's working?
I’ll walk you through simple numbers each month, like reach, engagement and profile visits, in plain language.
Do you post directly to my accounts?
Yes, once you’re comfortable, or I can hand over a ready-to-post calendar for you to publish yourself.
LET'S TALK
ABOUT YOUR BUSINESS.
Tell me what you’re working on and we’ll figure out where to start.