Analytics & Reporting
KNOW WHAT'S
ACTUALLY WORKING.
Guessing isn’t a strategy. I turn your website and social numbers into a simple report you can actually understand and act on.
About this service
NUMBERS,
MADE SIMPLE.
Analytics tells you what’s working and what isn’t. I turn the raw numbers into a short, plain-language report you can actually use.
I’m early in my digital marketing career, so I take a careful approach: set up simple tracking first, then explain what the numbers actually mean for your business.
It suits small businesses that have a website or social profiles but aren’t sure if their efforts are paying off.
Tools: Google Analytics, Google Search Console, Meta Insights
How I work
1
Set up tracking on your website and profiles.
2
Check the numbers regularly.
3
Turn the data into a plain-language report.
4
Suggest simple next steps.
What's included
WHAT YOU
GET.
Five clear things you’ll have in hand by the end.
Tracking setup
Google Analytics and Search Console set up correctly.
A monthly report
Your key numbers, explained in plain language.
A goals review
A look at whether your website is meeting its goals.
A simple dashboard
One place to see your most important numbers.
Next-step suggestions
Clear, practical ideas based on what the data shows.
What this covers
SIX AREAS
OF ANALYTICS.
Each part of the work, explained simply.
Analytics Setup
Getting Google Analytics and Search Console working correctly.
Monthly Reporting
A short, plain-language report every month.
Traffic Analysis
Understanding where your visitors are coming from.
Goal Tracking
Setting up and measuring the actions that matter.
Dashboard Building
One simple view of your most important numbers.
Data-Backed Suggestions
Practical next steps based on what’s actually happening.
FAQ
QUESTIONS,
ANSWERED.
The things small business owners ask most.
I don't understand analytics at all. Is that a problem?
Not at all. My job is to translate the numbers into plain language, so you understand what matters without needing to be an expert.
What numbers should I actually care about?
It depends on your goals, but usually visitors, where they come from, and how many turn into enquiries or sales.
Do I need to install anything complicated?
No. Setup is usually a one-time process, and I handle the technical part for you.
What do you need from me to start?
Access to your website (or the ability to add a small tracking code), and a chat about what success looks like for you.
How often will I get a report?
Usually monthly, though this can be adjusted based on what works for you.
Can you help me set goals, not just track numbers?
Yes. Part of the process is agreeing on what to measure before we start tracking it.
Is my data safe?
I only use official tools like Google Analytics, and I don’t share your data with anyone else.
Can this help with my social media too?
Yes, I can include basic social media numbers alongside your website data for a fuller picture.
LET'S TALK
ABOUT YOUR BUSINESS.
Tell me what you’re working on and we’ll figure out where to start.