Email & CRM
EMAILS PEOPLE
WANT TO OPEN.
Most customers won’t visit your website every day, but many will open an email. I help small businesses stay in touch without being annoying.
About this service
STAY IN
TOUCH, SIMPLY.
A CRM keeps track of your customers, and email keeps you in front of them. Together they turn one-time visitors into repeat customers.
I’m early in my digital marketing career, so I take a careful approach: set up a simple system first, then write emails your customers actually want to read.
It suits small businesses with a growing customer list who aren’t following up or staying in touch consistently.
Tools: Mailchimp, Google Sheets, HubSpot CRM
How I work
1
Understand your customers and goals.
2
Set up a simple CRM or list system.
3
Plan and write a short email series.
4
Track opens and clicks, then improve.
What's included
WHAT YOU
GET.
Five clear things you’ll have in hand by the end.
A simple CRM setup
A basic system to keep track of your customers and their details..
Email templates
Ready-to-send templates that match your brand.
A welcome email
A first message that introduces your business well.
A sending schedule
A realistic plan for how often to email your list.
A performance summary
Open rates and clicks, explained in plain language.
What this covers
SIX AREAS
OF EMAIL & CRM.
Each part of the work, explained simply.
CRM Setup
Organising your customer details in one simple place.
Email Templates
Clean, on-brand templates for different messages.
Newsletter Writing
Regular updates that keep customers interested.
Automated Sequences
A short series of emails that send themselves.
List Segmentation
Grouping customers so messages feel more relevant.
Campaign Reporting
Simple numbers on what’s being opened and clicked.
FAQ
QUESTIONS,
ANSWERED.
The things small business owners ask most.
What is a CRM, in simple terms?
A CRM is just an organised list of your customers and their details, so you know who to follow up with and when.
Do I need expensive software to start?
No. Many small businesses start with a free tool like Mailchimp or even a well-organised spreadsheet.
How often should I email my customers?
Usually once or twice a month is enough to stay visible without feeling like spam. It depends on your business.
What do you need from me to start?
A list of your current customers (if you have one), a sense of what you’d like to say, and access to your email tool.
Will this feel spammy to my customers?
Not if it’s done well. Useful, honest emails that customers actually asked for tend to be welcomed, not ignored.
Can you write the emails for me?
Yes. I’ll write in your voice, and you review and approve everything before it’s sent.
How do I know if my emails are working?
Open rates and click rates show what’s landing. I’ll explain these numbers in plain language each month.
Do you handle GDPR or spam law compliance?
| I’ll point out the basics, like consent and unsubscribe links, but for legal advice please check with a professional. |
LET'S TALK
ABOUT YOUR BUSINESS.
Tell me what you’re working on and we’ll figure out where to start.